Traditional AI uses existing digital data to create models that automate processes and optimize operations. Generative AI goes beyond traditional analytics to create new content, ideas, and information based on patterns learned from different types of data. Generative AI can provide revenue opportunities through product innovation and automated creativity, while also offering cost savings through content automation and R&D efficiency.
About 70% of transformations fail to meet their objectives, according to McKinsey. The success of a digital transformation project no longer rests on technology alone: it depends on aligning business objectives, processes, data and technology solutions into one coherent vision. That is precisely the role of the solutions architect.