What is Yammer? It is an internal social network owned by Microsoft. Intended for businesses (85% of Fortune 500 companies use this tool!) , it promotes the dissemination of news, announcements or photos within a community of employees. We know that the Communications are the lifeblood of project management.. So Yammer helps project managers communicate more effectively with internal teams.

What is Yammer? A Facebook, but for businesses

This social network is often compared to Facebook for businesses where interactions between colleagues are preferred. So we thought it was interesting to show you some figures and features about Yammer so that you can fully understand why we use this social network to allow us to better inform our team about what is happening in our business.

A few figures about Yammer

• Launched in September 2008. Its founder, David O. Sacks, saw the potential of offering this software to various businesses since he himself had the need to facilitate the internal communications of his company.

• From 2010, companies can bring together colleagues, but also customers or employees within the social network.

• In 2012, Microsoft bought Yammer.

• More than 80,000 businesses around the world use this social network, such as IKEA, Adobe or Rogers.

• 85% of Fortune 500 companies use this tool.

Yammer offers several features

This social network was designed for businesses. It is therefore always with the aim of facilitating internal communications that the functionalities have been developed. Here are a few that we find very interesting to answer the question: What is Yammer?

1. Collaborative space

This tool promotes collaboration between the various employees of an organization, even when they do not know each other or do not work physically in the same place.

A bit like at PlanAxion, not all members of the same company meet on a daily basis. As a result, Yammer succeeds in fostering collaboration and the sharing of ideas, knowledge, and news across the entire organization, rather than through a single office. This way of doing things is ideal for us to discuss various topics and strengthen the expertise of our entire team.

2. Microblog

Yammer allows us to write and share blog posts, like the one you're reading right now, with members of the same team. We really like this feature because it allows us to share content only for our employees without having to publish an article on our website.

In addition, blog posts are very effective in spreading news or messages. They are different from emails because they allow readers to give more details, who undoubtedly want to learn more since they are reading the article!

Other functions also catch our attention and facilitate our daily work:

1. High level of security
2. Sharing files, images, and links
3. List and track tasks
4. Instant messaging

These are just a few general features and benefits that we thought were interesting to share with you about the Yammer social network. Its ease of use also allows you to easily discover other functions that will suit your working method more specifically.

How does Yammer help you in your daily work life?

Image source: Unsplash